Social media marketing is an online marketing method that uses various social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest to create brand recognition, attract customers’ attention, and connect brands to a larger and more diverse audience. Social media marketing for businesses and small organizations is a powerful way to reach potential customers as they spend their time online and build brand engagement.

A strong SMM plan can deliver amazing results for your business and turn your customers into brand advocates. More importantly, innovative social media marketing strategies can positively impact your search engine optimisation (SEO) and digital marketing efforts, thereby generating more leads and revenue streams for your business.

Social media advertising is also known as social media targeting. It is the process of posting ads on social media platforms to boost your brand image and provoke a response from your audience. That answer could be a question about your product or service, buying something from your brand, or visiting your landing page.

Unlike organic SMM, and paid social media advertising focuses on reaching highly targeted audience segments to increase your return on investment (ROI).

Social media advertising

Advertising on social networks will set your brand for the right customers at the right time and on the platform. This approach to digital marketing on social networks is essential if you want to reach new, specific demographic groups quickly.